Question: What was the significance of using ‘historical figures’ and the numerous Indian Gods on the product? Explain.
Answer: The significance of using historical figures and goddess on the product for advertisement: As the gods are considered divine, putting their images made the product, a good of divinity. Also when the British manufacturers used these images, it gave the Indians an approval of familiarity, so the Indians were lured easily towards the product. Putting historical figures appealed to Indian consumers and buyers.
